There was a 76% increase in prompted recall, a 30% increase in perceptions of YouTube having quality content, and a 40% increase in perceptions of YouTube having enriching content for children. Illuminate increases recall and positive perceptions.There was a 129% increase in unique engagement, and users targeted with Illuminate spent 170% longer on site compared to run of network. Illuminate has a positive incremental effect on advertising and content engagement.There was a positive relationship between users engaging with more content and being more likely to engage with the creative. Illuminate reaches highly engaged audiences, more receptive to digital advertising.The results highlighted the effectiveness of using Bauer Illuminate in digital activity: Using Bauer’s first party data, insights were provided about those exposed to and engaged with the campaign – to optimise, and to inform, future activity. We delivered surveys to exposed and control groups to measure brand outcomes. To measure Illuminate’s impact, we compared performance to run of network activity. This audience regularly read product reviews and activity guides. YouTube were looking to increase awareness of “The Workout Badges” and to increase positive perceptions of quality and enriching content for children.īauer recommended Illuminate’s Parenting & Families cohort to reach engaged 18-54 parents. To prove the effectiveness of running Bauer Illuminate, we worked with YouTube and their agency, Essence. Reach users across a suite of Automotive, Motorcycling, B2B, Parenting, Entertainment, Lifestyle, Demographic, Device and Behavioural audiences.įor example, with Illuminate Automotive, target those in a premarket stage with Awareness, reach users considering their next purchase with Engagement, and communicate with those imminently making their next vehicle purchase with Intent. Data is built from interactions with our trusted and influential brands. Illuminate offers advertisers to 70+ key audiences, designed around each stage of the purchase funnel from awareness to interest, engagement, and intent. Illuminate gives you an exclusive gateway to diverse, engaged, and scalable audiences across influential and iconic Bauer brands including Grazia, Parkers, MCN, Mother & Baby, Empire, Magic Radio, Kiss and Absolute Radio.

Detailed insights are available across all the Illuminate audiences. Transparent reporting is provided throughout the campaign lifecycle.īauer audiences, from a range of consumer lifestyle and interests across every impression, in real time. With Illuminate, advertisers know who their ads reach, where they appear and what the outcomes are. Bauer Media UK is certified by the IAB UK Gold Standard and the Trustworthy Accountability Group. Advertise in a high-quality, brand-safe context, where user data is protected and respected.